Loyals and Sofindev conclude a partnership in support of further growth of Loyals.

With the objective of strengthening the growth of Loyals, Youri Lieberton and Jerry Remmers, managing directors and shareholders of Loyals, have reached an agreement with Sofindev on a partnership and entry into the capital of the group. Youri Lieberton and Jerry Remmers remain important shareholders and are responsible for the day-to-day management of Loyals. This partnership marks the fifth investment of the Sofindev V fund and underlines the Benelux focused strategy of Sofindev.

Loyals, based in Mijdrecht, the Netherlands, is a fast-growing full-service agency for branding and digital transformation with a history of more than 20 years. Under the leadership of experienced entrepreneurs Youri Lieberton and Jerry Remmers, the company evolved into a prominent digital agency focused on the Dutch mid-market. Amongst its clients are many small to medium-sized businesses, but also (semi-)public authorities.